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Darren Sammy believes Fair & Lovely commercials in India hint at colourism

Darren Sammy believes Fair & Lovely commercials in India hints at colourism

Darren Sammy believes Fair & Lovely commercials in India hint at colourism

Racism has been a major part of sports for so long. Players are often being judged on the basis of their skin colour or religion. Cricket has been equally influenced by the scenario where discrimination in recent times has hit some players morale values.

Darren Sammy, the West Indies cricketer, had found it unethical after he came to know that he was termed as ‘Kalu’ in IPL playing for the Sun Risers Hyderabad (SRH).

Recently, a hashtag “BlackLiveMatters” has got a trend over the social media showing empathy and raising the voices for black people.

Sammy, who watched Indian Fair & Lovely commercial, busted out at Indians and revealed that the advertisement hints at Colourism in India.

He believes that the word ‘lovely’ will be implicated on people once they will be fair as per the Indian advertisement.

Darren Sammy believes Fair & Lovely commercials in India hint at colourism

“Your ad, Fair & Lovely clear says lovely people are the fairer people. That’s what it stands for, it hints at colourism,” Sammy was quoted as saying by Outlook in an interview.

Sunny Jain, president of Unilever’s beauty and personal care division, said that they won’t be using the word ‘fair’. “We recognize that the use of the words ‘fair,’ ‘white’ and ‘light’ suggest a singular ideal of beauty that we don’t think is right, and we want to address this,” Jain said.

Also, see:

BCCI official lashes out at PCB but Wasim Khan gave a benefiting reply

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  1. Pingback: Security will not be an issue for Pakistan: Aakash Chopra | Green Team

  2. Pingback: Security will not be an issue for Pakistan: Aakash Chopra – 5 Star Sports

  3. Pingback: Darren Sammy believes Fair & Lovely commercials in India hint at colourism – 5 Star Sports

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